Content
With acres of hands-on experience working for a range of broadcasters and production companies including CBBC, Cartoon Network, CiTV, Boat Rocker Rights, DHX Media and Sesame Workshop. Valerie and her team have launched some of the biggest shows in children’s television including Teletubbies, Horrible Histories, Danger Mouse, Twirlywoos, Shane the Chef, and Bitz & Bob.
With great contacts across a wealth of media outlets, the team works across all genres to deliver stand-out campaigns to support the launch of new content on linear or SVOD platforms.
In a cluttered market we can create noise by identifying innovative ways to generate column inches, at a crucial time in a show’s lifespan.
Beyond our work in children’s we also promote content across factual, radio, drama and comedy genres.
Corporate
With extensive contacts across the broadcast and licensing trades, Valerie Taylor PR delivers comprehensive trade campaigns that build profiles and manage reputations.
We manage a roster of UK and international clients across production, distribution, licensing and consumer products.
Working closely with company executives, we devise strategic communication plans to enhance a corporation’s image, whether you are a newly launched indie or a global giant.
We have wide expertise in securing financial and corporate PR in the nationals and are adept at raising the profile of key team members and projects through executive profiles, panel placements and carefully timed news stories and placed features, ensuring maximum exposure around leading industry events, including MIPTV, MIPCOM, the Children’s Media Conference, Kidscreen, Annecy, Brand Licensing Europe and Licensing Expo.
Events
From premieres to product launches and parties to private dinners, we have extensive experience in organising events in their entirety or simply providing add-on press and red-carpet services.
With a keen understanding of what both media and influencers want, our meticulously planned events attract attention across traditional and social media. We know who to call to ensure that the right journalists, influencers and celebrities turn up to – and talk about – your events.
From finding an umbrella large enough to shelter a Teletubby to sourcing the scrummiest scones for afternoon tea with Elmo, our team has the know how and attention to detail to make events a success. Recent high-profile events include the much-talked about Teletubbies 20th anniversary celebrations and the hi-tech launch for the brand-new series of Danger Mouse.
Consumer
We deliver creative and strategically crafted multi-channel campaigns which amplify brand awareness and promote associated consumer products.
Our bespoke campaigns secure stand-out exposure, reaching your specific target audience and helping them form strong connections with the brand.
Our many innovative campaigns have gained strong cut through in the national press, often highlighting a particular issue or trend relating specifically to the brand. Our Twirlywoos “Dad Dancing” campaign for DHX Brands working alongside 72Point was recently nominated for a CorpComms Award.
We work with nationals, influencers and key parenting and women’s titles to generate seasonal and specific product reviews. Our experienced and versatile team can promote toys, DVDs, apparel, apps, CDs, live events, books, and more.